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YouTube Channel of the Week #1: CustomGrow420

Screenshot from the video ‘TORTURE DAB. HALF GRAM OF PAIN!’

YouTube is probably the greatest anthropological project ever launched. It has managed to expose the multitudes of the human condition more than any other medium ever created, and allowed people to express themselves in more diverse ways than at any point in history. This weekly column is an outlet for me to share with you some undiscovered gems, as well some very well-trodden gems, and discuss just what it is that makes the chosen accounts so intriguing.

WHO: CustomGrow420
WHA: A channel where a man imbibes cannabis in a variety of different ways with a variety of effects.
WHY SHOULD I CARE: CustomGrow420, a channel run by Joel Hradecky – or “Jolie Olie”, as he refers to himself – is one of my favourite YouTube channels of all time. Here is a man with charisma, a seemingly endless supply of weed, hash oil, bongs, pipes, lighters, grinders and, most importantly of all, a stunning intro, in which he jostles his inevitably weed-related cap and goes:

What up YouTube-YouTuuuuube.
Jolie Olie coming aTCHA.
For CustomGrow420.
This 18-over channel designed
for cannabis patients and adults.

On first viewing of Jolie’s intro your shit-for-brains might fool you into thinking it’s annoying. But I guarantee you, after watching eight or nine of his videos you’ll be mouthing it along with the rest of us. It’s not just a snappy intro (and, come to mention it, outro) that makes CustomGrow420 such a special channel, however. What Jolie does, on a near daily basis, is imbibe cannabis in the most extreme ways imaginable.

Before we get into that, though, let’s look at what we know about Jolie Olie. In the past few months his YouTube channel has exploded, with nearly a thousand new subscribers every day. This is owed, in part, to the large amount of videos he uploads, which, on weekdays, seems to be around three per day. The interesting thing about them is, unlike his contemporaries, they appear to feature almost no editing. They’re all one-take jobs. There’s none of the jarring, frenetic edited displacement you see in many videos where the uploader is the star of the show. But Jolie had a channel before this one – what happened to it?

Rumours abound on Reddit that his wife deleted the channel – but these are unsubstantiated. Googling “Joel Hradecky” also brings up a Fox News report from 2006 in which a 22-year-old man with that name was arrested, along with four others, after terrorising and robbing people in a park in Washington, Colorado, where Jolie is from. The men were all identified by onlookers as juggalos, fans of the rap group Insane Clown Posse. Hradecky was charged with robbery and assault.

But everyone deserves a second chance, right? Even if they might have been a violent juggalo.

One of the most impressive things about the channel is the sheer amount of agony Jolie puts himself through. Below is his video marking 250, 000 subscribers, which he celebrates by doing 25 “dabs” consecutively as fast as he can.

For the uninitiated – which, in a nation where weed is still illegal, is most of us – a “dab” is a piece of concentrated THC oil pressed into “shatter”, a substance that looks a bit like bubbly orange glass. The oil is picked up on a “dabber” and placed on a “nail”, a metal catalyst that can be heated up using a blow torch or a machine. The potency of it is far greater than that of, say, a bong rip, and produces a different high. Jolie often uses these dabs to the point where his entire body is pissing sweat and he’s struggling to talk for coughing.

The intro isn’t the only catchphrase Jolie has in his arsenal. Before smoking he pauses before the pipe and says “cheers” to the camera. Often, when he’s causing himself great pain by smoking an obscene amount of oil, he will blurt out, “Let’s get it!” or, “It’s major!” or, “Oh God!”

He also has a very large collection of paraphernalia with silly stoner names, like “the dabinator” or the “lung buster”. It’s a highly ridiculous channel featuring a highly ridiculous man doing highly ridiculous things. However, his pièce de résistance, in my opinion, is a thing called “the timebomb”, which is a joint smoked through a bong with weed in the bowl. When the joint gets to the bottom it ignites the weed, like the fuse on a stick of dynamite.

Jolie Olie has charisma coming out of his ears, not something you can say about most stoners. His catchphrases, his intro, the studied yet light-hearted way he behaves when he has guests on all combines for the perfect blend of joviality and professionalism, which is why his channel is booming at an incredible rate.

There’s a certain Jackass-esque quality to it as well. The best videos are undoubtedly the ones that find Jolie unable to breathe, drenched in sweat, staring helplessly into the abyss, quietly yelping “it’s major” at the camera.

Jolie Olie’s story is one of redemption. A man who appears to have a troubled past taking the thing he’s good at, getting super fucked and high, and making a career out of it. But it just wouldn’t be the same without him, without his stringy brown hair and porno moustache, permanently half-cut eyelids and vast collection of stickers, badges, buttons, hats, T-shirts and whatever else. God bless you, Jolie Olie. The world has never seen – and may never see again – a set of iron lungs like yours.

For the first edition, we delve into the mind of YouTuber Jolie Olie, AKA CustomGrow420, a man who's turned smoking weed into an endurance sport.


(breathes in)(adjusts brim of completely plain snapback)(breathes out)(breathes in again) Yay-uh! What up YouTube YouTuuuuUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUBE WHAT UP? JOLIE OLIE COMIN AT YA, FOR CUUUUSTOMGROW420, THIS 18 AND OVER CHANNEL DESIGNED FOR CANNABIS PATIENTS AND ADULTS! (breathes in) Alright man, in this one, 25 DABS IN A ROW, FAST! WE’RE CELEBRATIN’ 250,000 SUBSCRIBERS ON YOUTUBE; THANK YOU GUYS SO MUCH. THIS VIDEO IS GOING TO GO UP INTO THE CRAZY HIT LIBRARY, AND THIS VIDEO IS ALL FOR FUN. IF AT ANY TIME YOU ENJOY THIS VIDEO, MAKE SURE YOU GIVE THIS VIDEO THE THUMBS-UP! AND IF YOU HAVEN’T SUBSCRIBED TO CUSTOMGROW420 ALREADY, SUBSCRIBE FOR MORE! 25 dabs in a row, fast! We got the Dabinator hooked up to the Sabertooth Sidewinder; we got the Peace of Mind E-unit hooked up to some Thick *** Glass, and my wife, she’s gonna hand us five hot rigs during this video. (breathes out) (breathes in) 25 dabs. Each dab represents 10,000 subscribers on YouTube. We’re gonna try to do these things as fast as possible; we’re about to get high as ****! We got some backup dabbers, in case these things get warm and stick to the dabs; we got a few backup dabs… What’re we dabbing on here? Some bubble gum, from my boy Brandon: lifteddreamextracts on IG! (breathes in) 25 dabs in a row. FAST! What do we got here? The Honey Dripper, from Sabertooth. (breathes in)(breathes out)(breathes in) Ohh… (breathes out) 25 dabs in a row. Cheers! (takes dab) Somebody keep track! (exhales smoke) Count the time. (Immediately takes another dab from a larger dab rig)(exhales smoke)(takes another dab) Oh my god, we’re gonna be ****in’ lit up! (exhales smoke) Oh, we’re gonna hotbox this room up. (coughs) Oh yeah. (Coughs) Oh my goodness, oh my goodness. (picks up another dab rig) Let’s get it. (takes another dab) (exhales smoke) H-huwhoaaa–(coughs whinily) Oh my goodness man, five down and we’re gettin’ there. Oh yeah. Come on. Let’s see that stuff. Ohhoh–yay-uh! The double barreled recycler–(coughs whinily)–let that cool down for one second. Let’s get it on.(takes another dab)(sputters)(exhales smoke)(coughs whinily)Oh-ho-ho(coughing) Oh my goodness man, these things are absolutely–(coughs) Oh god! …we got another one; let’s get it. 250,000 subscribers! (painfully)Hahhhh. (takes dab)Whoa–(coughs whinily) Ohhh. Oh god. (Takes another dab immediately) Whoooaa–(coughs whinily) Oh god. (takes another dab) Hoooo–(coughs) My whole body’s drippin’ sweat bad right now. (inhales)(coughs) The DabTime Bubbler! (takes dab)(sputters)(coughs whinily) Oh my goodness, 10 down, 15 to go!(takes another dab)(coughs, worse than before) Holy cow. (drinks water) Oh my goodness. Ohhh–(coughs) Let’s get this last one out. (coughs) Fat Boy Glass Mini Inline. 25 dabs. Fast! Cheers. (takes dab)(coughs whinily) Oh ****! (coughs) Alright. Time to do work. Ohhh, hohhh… let’s get it. (exhales) 25 dabs in a row(coughs) fast. (coughs) Whoa, oh. Cheers. (takes dab) (coughs heavily without clearing the dab rig)(blows nose)(clears dab rig) Oh god. (coughs) Oh god. We’re halfway done. Halfway dead. Ahhhh–(coughs)(takes dab)(coughs) Ughhhh. That’s 15. (takes dab)(coughs) Oh god. Let’s get it. Ahh-(coughs) I’m so dizzy right now. Hohhh-(coughs) Ahhh. 16. (takes dab)(coughs heavily) 17. It can be done. (takes dab)(coughs) Oh god, here we go. Hoohhh. (takes dab)(coughs whinily)(pained noises)(takes dab)(coughing fit) Oh god. (wipes sweat from face with towel) Ugh. 19. Oh god.(coughs) (takes dab) (coughs) 20; oh my goodness. Holy cow… (moans) I don’t think I’ve ever been this high in my life. (takes dab)(coughs) Oh ****! (coughs) Ohhhohohooo, ****… Ugh. (coughs) God damn. Ugh. (takes dab)(coughs)(blows nose into sweat towel)(coughs) Oh ****. I’m high. (coughs) I’m dying. (blows nose into paper towel) Ohh. What do we got? Ready to go, man. (clears dab rig) it can be done. (coughs) Oh ****. (coughs)(takes dab)(coughs heavily) Oh my god. Ohhhh. Oh ****. Hoohhh. 2 in 1. Let’s get it. 25 dabs in a row, fast. (takes dab)(coughs) Let’s get it. 25–oh my goodness. dabs in a row fast. Somebody gimme the time–major. Oh my goodness. (takes dab)(coughs)(wipes face with rag used to blow nose earlier) Hold on. Time. Oh my goodness. (coughs) Oh my goodness.(groans) Holy ****. (coughs) Ohh. Oh god.(coughs) Oh my goodness, man. (Blows nose into sweat rag)(raises fists, visibly sweaty) 250,000 subscribers! Alright man, if you guys are still watching this right now, hit the thumbs up. If you enjoyed it, share it to your Facebook so somebody else can see. (adjusts hat) I don’t think I’ve ever been this high in my life, unless i was asleep. (coughs)(groans loudly) Oh my goodness. You guys already know what’s up man. (unintelligible)–CustomGrow420, go check out some other videos on this channel… check out those (strained)playlists. If you have questions or comments, I want you to throw them down. Other than that, I’m Jolie Olie, I’m comin’ to ya, for CustomGrow420–(coughs)(gives 2 thumbs up) As always, good growin’!(coughs)

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BritishLanguage (breathes in)(adjusts brim of completely plain snapback)(breathes out)(breathes in again) Yay-uh! What up YouTube YouTuuuuUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUBE WHAT UP? JOLIE